A total of just under 2000 bras were taken over to Tangier and presented to Malika Benslimane, the President
of the Moroccan Association of Women Entrepreneurs for Economic and Social Development (AMFEDES North-South). The bras, the result
of an eight month awareness campaign spearheaded in Gibraltar by Aimée Montovio of AiméeJay Intimates, will be put
to good use in Morocco.
The BRAvery Campaign was a great success. The goal was to gather at 11am on the weekend before Valentine's Day and make a bra chain
the length of Main Street, beginning outside the ICC building and ending outside Convent Place.
An hour and a half later, and after
tying together one thousand three hundred and sixty four bras, the chain was extended to the gates at the entrance of town and saw
its conclusion at Referendum Gates.
A cheque for £1231.18 was presented to the Gibraltar Health Authority Chief Executive to be used in support of the work being carried out by the Breast Care Clinic Radiology Department at St Bernard's Hospital.
Competing with the fierce winds on the day and the bitter cold, the chain grew slowly but efficiently as ladies tied a representative
balloon every nine bras to indicate the fact that one in nine women will be diagnosed with the disease.
Aimée Montovio, was very clear about her message. 'It is very important to make ladies aware of their general breast health.
Part of this is making sure they wear a correctly fitted bra. Bras are not meant to hurt the breast but support the breast tissue,
but very often women put up with the discomfort of wearing a small cup that can cause breast tenderness and even fluid filled cysts
in the breasts. An important part of the BRAvery campaign was to encourage women to ditch ill-fitting bras in favour of a
professionally fitted bra.' |
